World models & simulation · Palo Alto, US · founded 2025
Simile: who founded it, who funds it
Simile is a Palo Alto world model lab founded in 2025 by Joon Sung Park, Michael Bernstein and Percy Liang, who came from Stanford. What it is building: generative agents trained on real human interviews, sold as a replacement for focus groups. It has raised $100M in disclosed rounds, most recently a Series A of $100M at a $2B valuation in March 2026. It sells access through an API.
- Founders
- Joon Sung Park (ex-Stanford), Michael Bernstein (ex-Stanford), Percy Liang (ex-Stanford)
- Founders from
- ex-Stanford
- Location
- Palo Alto, US (North America)
- Valuation
- $2B set by the last priced round
- Raised
- $100M disclosed
- Investors
- ·
- What ships
- API
Rounds
| Date | Round | Amount | Valuation | Lead | Source |
|---|---|---|---|---|---|
| Mar 1, 2026 | Series A | $100M | $2B | · | neolabs.fyi |
Sources
- neolabs.fyi neolabs.fyi
News
-
Aug 1, 2026
-
Jun 16, 2026
+1 more coverage
- Dealroom Building the CERN of Human Society: Inside Simile's Mission to Simulate People at Scale
-
Feb 25, 2026
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